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2025/03/23 10

The Story of GM: From Industrial Titan to Mobility Pioneer

General Motors is not just a car manufacturer.For decades, it symbolized American industrial power and was the world’s largest automaker.But GM wasn’t born a giant — it was built through ambition, mergers, and survival.Let’s explore GM’s fascinating journey in 5 pivotal chapters.CHAPTER 1: The Birth of GM (1908–1920s)“GM started as a federation of car brands.”In 1908, William C. Durant founded G..

The Tesla Story: From Electric Cars to Interplanetary Vision

Tesla is far more than just an electric car company.Under the leadership of CEO Elon Musk, Tesla has redefined the auto industry, driven the global shift toward sustainable energy, and even influenced the race to space through its synergy with SpaceX.Let’s explore Tesla’s journey through five defining chapters of innovation and bold vision.  CHAPTER 1: Founding and Early Days (2003–2008)“Tesla w..

The Pfizer Story: From a Small Lab to a Global Pharmaceutical Giant

Pfizer is one of the most influential pharmaceutical companies in the world.From antibiotics to vaccines, its innovations have changed modern medicine.But how did a small chemical company grow into a global healthcare powerhouse?Let’s explore the fascinating journey of Pfizer in five key chapters.CHAPTER 1: The Birth of Pfizer (1849–1950s)“Did you know Pfizer started as a small chemical company ..

☕ The Starbucks Story: From a Small Coffee Shop to a Global Empire

Starbucks is more than just coffee.It’s an experience, a lifestyle, and a symbol of premium coffee culture.But how did a small Seattle coffee shop grow into a worldwide brand with over 30,000 locations?Let’s explore the fascinating journey of Starbucks in five key chapters.— -CHAPTER 1: The Birth of Starbucks (1971–1980s)“Did you know Starbucks started as a small coffee bean store?”In 1971, thre..

The Pringles Story: How a Simple Can Revolutionized the Snack Industry

Pringles is more than just a snack — it’s a marketing masterpiece.From its unique stackable shape to its iconic cylindrical can, Pringles changed how people think about potato chips.But how did this revolutionary snack come to be?Let’s break down the fascinating journey of Pringles in five key chapters.CHAPTER 1: The Birth of Pringles (1950s — 1970s)“Pringles was created to solve a problem”Back ..

GM (General Motors) 브랜드 스토리

STEP 1: GM (General Motors) 브랜드 스토리 🚘 GM 이야기: 자동차 산업을 재정의한 거인의 여정GM은 단순한 자동차 제조사가 아니다.20세기 산업화의 상징이며, 수십 년 동안 세계에서 가장 큰 자동차 기업으로 군림했다.그러나 GM 역시 처음부터 거인이었던 것은 아니다.작은 회사들의 연합으로 시작된 GM은 수많은 위기를 극복하며 미국 산업의 심장으로 자리 잡았다.이제부터 GM의 이야기를 5개의 주요 챕터로 나눠서 살펴보자. CHAPTER 1: GM의 탄생과 초창기 (1908년 ~ 1920년대) “GM은 하나의 회사가 아니라, 수많은 회사를 인수하며 성장했다.”1908년, 미국 미시간주 디트로이트에서 **윌리엄 듀런트 (William C. Durant)**는 ‘General Motor..

Brand story 2025.03.23
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