Brand marketer Official

General Motors is not just a car manufacturer.For decades, it symbolized American industrial power and was the world’s largest automaker.But GM wasn’t born a giant — it was built through ambition, mergers, and survival.Let’s explore GM’s fascinating journey in 5 pivotal chapters.CHAPTER 1: The Birth of GM (1908–1920s)“GM started as a federation of car brands.”In 1908, William C. Durant founded G..

Pepsi is more than just soda.Together with Coca-Cola, it has become one of the dominant brands in the global beverage industry.But Pepsi hasn’t always been a strong contender today.Originally founded in a small pharmacy, PepsiCo continued to innovate and challenge the status quo to become Coca-Cola’s only true rival.Let’s take a look at Pepsi’s exciting journey through five major chapters.CHAPTE..

Pfizer is one of the most influential pharmaceutical companies in the world.From antibiotics to vaccines, its innovations have changed modern medicine.But how did a small chemical company grow into a global healthcare powerhouse?Let’s explore the fascinating journey of Pfizer in five key chapters.CHAPTER 1: The Birth of Pfizer (1849–1950s)“Did you know Pfizer started as a small chemical company ..

Starbucks is more than just coffee.It’s an experience, a lifestyle, and a symbol of premium coffee culture.But how did a small Seattle coffee shop grow into a worldwide brand with over 30,000 locations?Let’s explore the fascinating journey of Starbucks in five key chapters.— -CHAPTER 1: The Birth of Starbucks (1971–1980s)“Did you know Starbucks started as a small coffee bean store?”In 1971, thre..

Pringles is more than just a snack — it’s a marketing masterpiece.From its unique stackable shape to its iconic cylindrical can, Pringles changed how people think about potato chips.But how did this revolutionary snack come to be?Let’s break down the fascinating journey of Pringles in five key chapters.CHAPTER 1: The Birth of Pringles (1950s — 1970s)“Pringles was created to solve a problem”Back ..

Coca-Cola is more than just a soft drink.It is a symbol of happiness, refreshment, and global influence.But how did a simple syrup become one of the world’s most recognized brands?Let’s dive into the fascinating journey of Coca-Cola in five key chapters.CHAPTER 1: The Birth of Coca-Cola (1886–1900s)“Did you know Coca-Cola was originally a medicine?”In 1886, a pharmacist named John Pemberton from..

MZ세대와 위생 가전 트렌드 최근 몇 년간 위생과 패션 관리에 대한 관심이 급증했다. 특히, 코로나 이후 공기청정기, 스타일러와 같은 위생 가전 제품의 수요가 크게 증가했다. MZ세대는 패션과 청결을 중요하게 여기며, 이로 인해 스타일러가 필수 가전으로 자리 잡았다.  위생 관리에 대한 관심 증가 → 미세먼지, 코로나 이후 위생 가전 시장 확대  패션 트렌드 변화 → 의류 관리에 대한 니즈 증가, 고급 의류 관리 수요 상승 ---  LG 스타일러의 핵심 마케팅 전략 ① 셀럽 & 인플루언서 마케팅 LG전자는 스타일러를 홍보하기 위해 셀럽 및 인플루언서를 적극 활용했다. BTS, 강다니엘 등 유명 인물과 협업하여 MZ세대의 관심을 끌었다. ② 체험형 매장 운영 스타일러의 성능을 직접 경험할 수 있도록 백화점..

스타벅스는 단순한 커피 브랜드가 아니다. 그 자체가 라이프스타일이며, 문화이며, 전 세계적인 상징이다. 하지만, 작은 시애틀의 커피숍이 어떻게 전 세계 30,000개 이상의 매장을 가진 브랜드가 되었을까? 이제, 스타벅스의 흥미로운 여정을 5개의 주요 챕터로 나눠서 살펴보자. CHAPTER 1: 스타벅스의 탄생 (1971 – 1980년대) "스타벅스가 원래 커피 원두만 판매한 가게였다는 사실, 알고 있었나요?" 1971년, 제리 볼드윈(Jerry Baldwin), 고든 보커(Gordon Bowker), 제브 시글(Zev Siegl) 세 친구가 미국 시애틀에 첫 스타벅스를 오픈했다. 처음엔 커피 원두와 장비만 판매하고, 직접 커피를 내려주지는 않았다.  전환점:  1982년, 하워드 슐츠(Howard Sc..

화이자는 세계에서 가장 영향력 있는 제약회사 중 하나다. 항생제부터 백신까지, 화이자의 혁신은 현대 의학을 바꿨다. 하지만, 작은 화학 회사가 어떻게 글로벌 헬스케어 강자가 되었을까? 이제, 화이자의 흥미로운 여정을 5개의 주요 챕터로 정리해보자.  CHAPTER 1: 화이자의 탄생 (1849 – 1950년대)  "화이자는 원래 뉴욕 브루클린의 작은 화학 회사였다?" 1849년, **독일 이민자 찰스 화이저(Charles Pfizer)와 찰스 에르하르트(Charles Erhart)**는 뉴욕에서 화이자를 설립했다. 첫 번째 제품은 기생충 치료제로, 감염을 치료하는 데 사용되었다.  초기 성공 요인:  제2차 세계대전 당시 페니실린 대량 생산 – 수백만 명의 생명을 구함.  산업적 발효 공법 개발 – 항생..

카이막 열풍: 왜 대한민국 젊은층이 열광하는가? 카이막(Kaymak)은 원래 터키와 중앙아시아 지역에서 즐겨 먹는 크림 디저트다. 그러나 최근 몇 년 사이, 대한민국의 MZ세대(밀레니얼 + Z세대) 사이에서 뜨거운 인기를 끌고 있다. 도대체 왜 한국의 젊은층은 카이막에 열광하는 걸까? 이제 마케팅적 관점에서 그 이유를 분석해보자.  1. 카이막, 왜 트렌드가 되었을까? (소비자 행동 분석)  "디저트도 개성과 경험의 시대!" 과거의 소비자들이 단순히 맛있는 음식을 찾았다면, 현재의 젊은 세대는 "경험"과 "비주얼"을 중요시하는 소비 패턴을 보인다.  MZ세대의 소비 트렌드 특징 ✔ SNS 바이럴 효과 → "비주얼이 예쁜 음식이 인기" ✔ 경험 중심 소비 → "색다른 것을 먹고 싶어!" ✔ 건강 & 웰빙 ..