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History 5

The Story of Porsche: From Racing Legend to Icon of Luxury Performance

Porsche is not just a car brand.It’s a fusion of speed, engineering, design, and pure philosophy —a mechanical work of art.But Porsche didn’t begin as a supercar icon.It was born from a small engineering studio, faced near collapse,and became a legend through bold innovation.Let’s explore Porsche’s journey in 5 defining chapters.CHAPTER 1: The Visionary Founder (1931–1940s)“Porsche began not wit..

The Pfizer Story: From a Small Lab to a Global Pharmaceutical Giant

Pfizer is one of the most influential pharmaceutical companies in the world.From antibiotics to vaccines, its innovations have changed modern medicine.But how did a small chemical company grow into a global healthcare powerhouse?Let’s explore the fascinating journey of Pfizer in five key chapters.CHAPTER 1: The Birth of Pfizer (1849–1950s)“Did you know Pfizer started as a small chemical company ..

The Pringles Story: How a Simple Can Revolutionized the Snack Industry

Pringles is more than just a snack — it’s a marketing masterpiece.From its unique stackable shape to its iconic cylindrical can, Pringles changed how people think about potato chips.But how did this revolutionary snack come to be?Let’s break down the fascinating journey of Pringles in five key chapters.CHAPTER 1: The Birth of Pringles (1950s — 1970s)“Pringles was created to solve a problem”Back ..

☕스타벅스 이야기: 작은 커피숍에서 글로벌 브랜드로

스타벅스는 단순한 커피 브랜드가 아니다. 그 자체가 라이프스타일이며, 문화이며, 전 세계적인 상징이다. 하지만, 작은 시애틀의 커피숍이 어떻게 전 세계 30,000개 이상의 매장을 가진 브랜드가 되었을까? 이제, 스타벅스의 흥미로운 여정을 5개의 주요 챕터로 나눠서 살펴보자. CHAPTER 1: 스타벅스의 탄생 (1971 – 1980년대) "스타벅스가 원래 커피 원두만 판매한 가게였다는 사실, 알고 있었나요?" 1971년, 제리 볼드윈(Jerry Baldwin), 고든 보커(Gordon Bowker), 제브 시글(Zev Siegl) 세 친구가 미국 시애틀에 첫 스타벅스를 오픈했다. 처음엔 커피 원두와 장비만 판매하고, 직접 커피를 내려주지는 않았다.  전환점:  1982년, 하워드 슐츠(Howard Sc..

Brand story 2025.03.16
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