CHAPTER 1: The Saddle Workshop Origins (1837 – Early 1900s)
"Was Hermès originally a brand for horses?"
In 1837, a skilled harness-maker named Thierry Hermès founded a workshop in Paris, dedicated to crafting high-quality saddles and harnesses for European nobility.
At the time, horses were the ultimate status symbol, and Hermès quickly became known for its exceptional craftsmanship.
- Initial products: saddles, bridles, and other equestrian gear
- Gained a prestigious reputation among royals and elites
“Hermès was a luxury brand for horses, before it became a luxury brand for people.”
CHAPTER 2: A Changing World & Product Diversification (Mid-1900s)
"From saddles to handbags."
As cars replaced horses, the demand for equestrian goods declined.
Rather than fading, Hermès saw the change as an opportunity.
- 1920s–30s: Expanded into bags, belts, watches, and scarves
- 1935: Launched the "Sac à courroies", the origin of the legendary Kelly bag
- 1937: Released its first silk carré (square scarf)
“From horse saddles to women’s handbags—Hermès evolved, but its spirit of craftsmanship remained unchanged.”
CHAPTER 3: The Legends of Kelly and Birkin (1950s–1980s)
"One photo and one airplane created two legends."
- In 1956, a photo of Grace Kelly holding a Hermès bag to hide her baby bump went viral, leading the bag to be officially named the Kelly bag.
Later in 1984, actress Jane Birkin met then-CEO Jean-Louis Dumas on a flight.
After discussing the lack of functional, stylish handbags, Dumas designed a custom bag for her.
Thus was born the Birkin bag.
- Takes over 48 hours to produce
- Made by a single artisan
- Requires a waiting list – not available for instant purchase
“Hermès doesn’t sell bags. It sells time, heritage, and patience.”
CHAPTER 4: Hermès Today – Tradition Meets Discreet Innovation (1990s–Now)
"Hermès never follows trends—it defines its own pace."
Hermès stays loyal to its roots:
Each product is made by hand, often by a single artisan, mostly in France.
- Maintains a high-price, low-quantity strategy
- Focuses on timeless design rather than fast fashion
- Expands into fragrances, fashion, home goods, and watches while keeping core values intact
Even in the digital era, Hermès adopts technology only when it aligns with its brand philosophy.
“Hermès creates legacies, not just products.”
CHAPTER 5: What Makes Hermès So Unique?
- Exclusivity through scarcity: Limited production creates natural demand
- Unmatched craftsmanship: One product = one artisan from start to finish
- Tradition over trend: Hermès never chases fads—it endures
- Brand dignity: Customers wait for the brand, not the other way around
Final Thoughts: Why Hermès Remains the Crown Jewel of Luxury
Hermès isn’t just about price—it’s about philosophy.
A brand built on time, heritage, and artisanal dedication, it represents what many luxury brands aspire to be but few achieve.
“Luxury is that which can be repaired.”
– Hermès
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