CHAPTER 1: The Dream of Milton Hershey (1857–Early 1900s)
“Failure is the foundation of success.”
Milton S. Hershey was born in Pennsylvania in 1857.
Despite dropping out of school early and facing multiple business failures,
he never gave up.
In 1894, he founded The Hershey Chocolate Company,
shifting from candy to mass-market chocolate production.
CHAPTER 2: America’s First Mass-Produced Chocolate (1900s–1920s)
“Let’s make chocolate for everyone.”
In 1900, Hershey released the first mass-produced milk chocolate bar in the U.S.,
breaking the exclusivity of chocolate previously reserved for European elites.
He also built Hershey Town, an ideal community for workers:
- Free hospitals, schools, and parks
- No layoffs even during the Great Depression
A company founded on the belief that “great products come from great environments.”
CHAPTER 3: Chocolate for the Nation (1930s–1945)
“Chocolate can serve the country.”
During WWII, the U.S. government asked Hershey to create an energy-rich, non-melting chocolate.
The result was the D Ration Bar, supplied in huge volumes to soldiers.
Hershey became a symbol of patriotism and resilience,
strengthening trust with both the military and the public.
CHAPTER 4: Brand Expansion & Globalization (1950s–2000s)
“Not just a chocolate company.”
Hershey expanded its product lines:
- KISSES (since 1907)
- REESE'S – iconic peanut butter chocolate
- Frozen desserts and baked goods
By the late 20th century, Hershey was exporting globally,
yet still remained true to its American roots and founder's philosophy.
CHAPTER 5: Sustainability & Social Impact (2000s–Present)
“Creating a sweeter world together.”
Modern Hershey embraces social responsibility:
- Campaigns against child labor in cocoa-producing countries
- Plastic reduction and carbon neutrality goals
- Recognition for diversity, equity, and inclusion (DEI)
Hershey is now a global brand promoting ethical consumption,
not just sweetness.
Conclusion: Why People Love Hershey
- A mission to make chocolate accessible to all
- Reliability even in wartime
- Commitment to community and employee welfare
- Focus on sustainability and global impact
Hershey is more than a treat.
It’s an American story of sweetness, hope, and humanity