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Mars is not just a chocolate company.It’s a privately-owned powerhouse that quietly dominates everything from candy and pet food to nutrition science and sustainability.Let’s explore Mars' sweet and strategic journey across five defining chapters.CHAPTER 1: Humble Beginnings – The Birth of Milky Way (1911–1930s)“The first bite of success came from a kitchen.”In 1911, Frank C. Mars began making h..

취업이 힘든시기 입니다.모두가 살아남기 위해서 가장 많이 해야하는건 자신이 어떤위치에서 자리를 잡는지 중요하겠죠.오늘은 자녀의 성공에 도움을 줄수 있는 마케팅 책으로 많은 사람들이 추천을 해 준 서적을 알려드리고자 합니다.아래는 일반인도 이해하기 쉬우며, 학업 또는 취업에 어려움을 겪는 자녀에게 선물하기에 적합한 마케팅 책 5권입니다. 마케팅저서는 자녀에게 도움을 크게 줄수있습니다.마케팅은 단순히 상품을 파는 기술이 아니라, 세상을 바라보는 시각과 사람을 이해하는 방법, 그리고 자신의 삶을 주체적으로 설계하는 힘을 길러주는 실용적 학문이기 때문입니다. 다음은 마케팅 책이 자녀에게 실질적으로 어떤 도움을 주는지 구체적으로 설명한 내용입니다.1. 세상을 읽는 눈을 길러준다마케팅은 우리 일상과 떼려야 뗄 수 ..

CHAPTER 1: From Kraft to Snack Powerhouse (1903–2012)Founded in 1903 by James Kraft → grew into Kraft Foods, a major US food companyAcquired many brands including Nabisco, Capri Sun, Tang2012: Kraft split into two:→ Traditional food stays with Kraft Heinz→ Mondelez International is born for global snacks CHAPTER 2: A New Name, A Global Vision"Mondelez" = “World” + “Delicious” (coined word)Headqu..

CHAPTER 1: A Boy Inspired by Rebellion (1960s–1980s)"The 'No High Heels' sign sparked his destiny."Born in 1963 in Paris, Christian Louboutin was captivated as a teenager by a sign in the Louvre Museum that prohibited high heels.That moment became a turning point. He later said:“I wanted to create something forbidden.”Immersed in cabaret culture, showgirls, and performance artApprenticed at Char..

CHAPTER 1: From the Canary Islands to the World of Fashion (1942–Early 1970s)"Manolo was never just a designer—he was an artist."Born in 1942 on the Canary Islands, Manolo Blahnik was raised in a multicultural household—his father was Czech, his mother Spanish.Though he studied literature, art, and set design in Geneva and Paris, his passion turned to shoes.In 1970, fashion legend Diana Vreeland..

Blizzard Entertainment – The Legacy of a Gaming Giant: Rise, Fall, and RebirthCHAPTER 1: A Big Dream for a Small Studio (1991–1994)Blizzard didn’t start as a legend.In 1991, three UCLA graduates—Mike Morhaime, Frank Pearce, and Allen Adham—founded a humble studio called Silicon & Synapse with one goal:“Make great games.”Initially worked on game ports for consolesCreated early titles like The Los..

CHAPTER 1: A Poor Boy with a Big Dream (1898–1920s)"Ferragamo made his first shoes at the age of nine."Born in 1898 in Bonito, a small village in southern Italy, Salvatore Ferragamo came from a poor family.Driven by passion and talent, he made his first pair of shoes at just 9 years old, and by 11, he had already become a local shoemaker.He emigrated to the United States and eventually settled i..