CHAPTER 1: Innovation in DVD Rentals (1997–2006)
Netflix was founded in 1997 by Reed Hastings and Marc Randolph.
A frustrating experience with late fees inspired the idea of an online DVD rental service, and in 1999, Netflix introduced a flat-rate subscription model that disrupted the traditional video rental market.
→ This period marked Netflix's first breakthrough by offering convenience as a new value to consumers.
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CHAPTER 2: Transition to Streaming (2007–2012)
In 2007, Netflix launched its online streaming service, opening the era of OTT platforms.
Starting with Canada, the company began its global expansion. Although its attempt to separate DVD and streaming services failed, the transition toward digital became clear.
→ This period was a pivotal moment when Netflix shifted its core business from offline to online.
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CHAPTER 3: Rise of the Content Empire (2013–2017)
Beginning with House of Cards in 2013, Netflix started investing heavily in original content.
By leveraging viewer data to produce tailored content, it established a distinctive identity.
→ This chapter represents Netflix’s evolution into a content producer and data-driven media powerhouse.
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CHAPTER 4: Global Expansion and Challenges (2016–2020)
In 2016 alone, Netflix expanded to over 130 countries, firmly establishing itself as a global platform.
It invested in local productions across regions but faced growing competition, rising content costs, and subscriber fatigue.
→ This period saw Netflix expanding global influence while confronting new challenges.
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CHAPTER 5: Adaptation and Future Strategy (2021–Present)
In 2022, Netflix introduced an ad-supported plan, implemented account-sharing restrictions, and ventured into interactive content and gaming.
The company is also signaling broader strategies such as AI-powered content production.
→ This chapter marks Netflix’s efforts to adapt to change and define the future of entertainment.
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Conclusion
Netflix has evolved beyond a streaming service to become a pioneer in the global content industry.
Its rapid response to trends and user-focused strategy made it a benchmark for platform innovation.
→ Netflix will continue to break boundaries in the world of digital content.