Brand story(English)

The Story of Microsoft: From Software King to AI Trailblazer

Brand marketer Jun 2025. 3. 30. 07:00
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Microsoft shaped the personal computing revolution — and today, it’s shaping the AI-powered future.
With a legacy of innovation and a renewed focus under CEO Satya Nadella, Microsoft is defining what’s next.

Let’s explore Microsoft’s journey in 5 powerful chapters.


 CHAPTER 1: A Software Vision is Born (1975)

 “A computer on every desk and in every home.”

In 1975, Bill Gates and Paul Allen founded Microsoft, believing that personal computing would change the world.
Their first major product, MS-DOS, became the operating system for the IBM PC.

 MS-DOS licensed to IBM → Microsoft becomes a major OS provider
 Launched Windows — GUI-based OS that shaped PC computing

 "Microsoft brought computing to the masses — and built the foundation for the software industry."


 CHAPTER 2: Productivity Software Becomes the Standard (1990s)

 “Software to empower how we work.”

In the 1990s, Microsoft introduced Office Suite — Word, Excel, and PowerPoint — creating the global productivity standard.

 Seamless integration of applications
 Used by millions of businesses and individuals worldwide

 "Microsoft Office became the backbone of modern work."


 CHAPTER 3: The Internet Shift & Rise of the Cloud (2000s)

 “Adapting to a connected world.”

Microsoft entered the browser wars with Internet Explorer, but faced strong competition.
The solution? Reinvent itself for the cloud era.

 Launched Azure — Microsoft’s cloud platform
 Introduced Office 365 — software-as-a-service model

 "Microsoft evolved its business — from boxed software to the cloud."


 CHAPTER 4: The Nadella Era & AI Innovation (2014–Present)

 “A culture shift from control to collaboration.”

With Satya Nadella as CEO (since 2014), Microsoft focused on openness, cross-platform strategy, and AI.

 Strategic partnership with OpenAI — powering ChatGPT and more
 Launched Microsoft Copilot — AI embedded in Word, Excel, Teams, and more
 Investing in its own foundation AI models and infrastructure

 "Microsoft transformed from a software titan into an AI-first leader."


 CHAPTER 5: AI-First Products and Global Vision (2023–Now)

 “Building the intelligent workplace of tomorrow.”

Microsoft is integrating AI into every part of the digital experience.

 Launched Copilot+ PCs — first AI-native PCs
 Hosted global AI Tour — promoting responsible innovation
 Building sustainable AI data centers around the world

 "AI is not just a feature — it's the future of how we work, think, and create."


 Final Thoughts: Why Microsoft Still Leads the Tech World

 Constant evolution — from software to cloud to AI
 Openness & collaboration — new Microsoft culture
 AI infrastructure & investment — years ahead of competitors

Microsoft didn’t just survive tech’s biggest waves —
It adapted, led, and is now shaping the next frontier: the AI-powered future. 

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