Brand story(English)

The Mercedes-Benz Story: Engineering Excellence Born from History

Brand marketer Jun 2025. 4. 12. 12:23

Mercedes-Benz is not just a car brand.
It is a living piece of automotive history, a symbol of precision, performance, and prestige.
Let’s explore the legendary journey of Mercedes through five powerful chapters.


CHAPTER 1: The World’s First Car – The Birth of Benz (1886)

"The automobile was born with Mercedes."

In 1886, German engineer Karl Benz built the world’s first gasoline-powered car –
the Benz Patent-Motorwagen.

This invention didn’t just create a new machine – it started an entirely new era for humanity.

  • The first-ever internal combustion engine vehicle
  • In 1888, Bertha Benz, Karl's wife, made a historic long-distance drive
    to prove the car’s reliability and practicality
  • Today, that route is honored as the Bertha Benz Memorial Route

“The revolution of mobility began with Benz.”


CHAPTER 2: The Name ‘Mercedes’ and the Great Merger (1901 – 1926)

"The brand was named after a girl."

In the early 1900s, Daimler-Motoren-Gesellschaft (DMG) developed a new race car.
At the request of Emil Jellinek, a businessman and racing enthusiast,
they named it after his daughter – Mercedes.

  • The Mercedes 35 PS (1901) stunned the world with its sleek design and performance
  • The name “Mercedes” soon became synonymous with cutting-edge engineering

In 1926, Benz & Cie. and DMG merged after World War I, forming
what we now know as Mercedes-Benz – a brand built on both emotion and innovation.

“Mercedes brought emotion. Benz brought engineering. Together, they made history.”


CHAPTER 3: War, Recovery, and the Rise of Prestige (1930s – 1960s)

"Even in crisis, excellence prevailed."

During World War II, Mercedes-Benz became part of the war industry.
After the war, the company suffered major losses – but bounced back stronger.

  • 1954: The iconic 300 SL ‘Gullwing’ is released
    → Fastest production car of its time, and a design masterpiece
  • Symbol of German recovery and resilience

Mercedes-Benz became the ultimate symbol of reliability, status, and authority,
chosen by world leaders, CEOs, and luxury seekers alike.

“Driving a Mercedes wasn't just transport – it was a statement.”


CHAPTER 4: Going Global – Becoming the Benchmark of Luxury (1970s – 2000s)

"Luxury became a standard, not a choice."

From the 1970s, Mercedes-Benz accelerated its global expansion.
It didn’t just enter new markets – it set the standard for what luxury means.

  • First to introduce safety tech: ABS, airbags, electronic stability programs
  • The S-Class became the go-to car for presidents and dignitaries
  • Expanded to new segments (A-Class, SUVs like the ML series)

Rather than rest on heritage, Mercedes kept innovating –
leading the luxury car market into the 21st century.

“True luxury doesn’t follow. It defines.”


CHAPTER 5: Electrifying the Future – From Tradition to Transformation (2010s – Now)

"Built on legacy, driven by the future."

In recent years, Mercedes-Benz has fully embraced electric mobility and digital transformation.

  • Launched the EQ Series (EQS, EQE, EQA, EQB, etc.)
  • Introduced MBUX (Mercedes-Benz User Experience) – AI-powered interface
  • Committed to carbon neutrality and sustainable materials
  • 2022: Showcased Vision EQXX – over 1,000 km on a single charge

Mercedes-Benz is not stuck in the past.
It’s engineering the future of mobility while staying true to its roots.

“Mercedes doesn’t just move. It evolves.”


 FINAL THOUGHT: Why Mercedes-Benz is Real Luxury

  • It started with the world’s first car
  • It carries a name born from racing and passion
  • It survived war and rebuilt with grace
  • It pioneered safety, comfort, and innovation
  • It now leads the electric revolution – without losing its soul

“Mercedes-Benz is not just a car. It’s a masterpiece in motion.”