CHAPTER 1: From Kraft to Snack Powerhouse (1903–2012)Founded in 1903 by James Kraft → grew into Kraft Foods, a major US food companyAcquired many brands including Nabisco, Capri Sun, Tang2012: Kraft split into two:→ Traditional food stays with Kraft Heinz→ Mondelez International is born for global snacks CHAPTER 2: A New Name, A Global Vision"Mondelez" = “World” + “Delicious” (coined word)Headqu..
